Content marketing can be intimidating, especially for organizations that don’t have extensive teams or networks of content creators.
If the term “content marketing” evokes images of staff stuck on an assembly line, writing hundreds of blog posts and designing thousands of graphics to use on social media, take solace in knowing there’s an easy way to tackle the work. The notion that content creation takes hundreds of hours of work is one of the biggest myths in nonprofit social media marketing.
The nine tips below offer a simple and effective plan for nonprofits to generate content for their social media streams:
1. Find creative ways to use existing content
2. Use free social media and research tools
3. Partner with content producers
4. Experiment and test new ideas constantly
5. Use listening devices
6. Use the same content on multiple platforms
7. Take risks
8. Target and hyper-target content
9. Repurpose everything
Want to see all of this in action? Check out Media Cause’s social media platforms and see this post come to life:
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By Cody Damon Posted in - Social Media Marketing
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